Brief Course Description
1. Course Title:
E-commerce business strategy
2. Language of Instruction:
Tiếng Việt
3. Course Code:
INF509029
4. Credits:
3
5. Course Objectives:
The course aims to equip students with knowledge and skills in strategic management and e-commerce business planning.
6. Brief Description of Course Content:
The content of the module is divided into the following chapters:
- Chapter 1: Business Strategy in the Digital Age
- Chapter 2: Analyzing the internal environment
- Chapter 3: Analysis of the external environment
- Chapter 4: Analysis and selection of e-business strategy
- Chapter 5: Electronic supply chain
- Chapter 6: Online customer relationship management
- Chapter 7: Technology strategy for e-business
- Chapter 8: Managing the change of strategy