UEH Standard programs in English (20% English)

Creativity and Innovation Management

Tiếng Việt

MAN502037

3

The course introduces the fundamentals of creativity and innovation management. This course is designed to introduce learners to the concepts, opportunities and challenges as well as the role of creative and innovative management in organizations. The readings and discussions will focus on concepts and frameworks to analyze how companies create, commercialize, and capture value from innovative products and services. In addition, this course also provides students with the techniques and tools to form and support creative and innovative activities in organizations. Learners will be aware of the necessary conditions for creativity and innovation as well as the types of innovation in the organization.

Innovation is always a necessity not only for individuals but also for organizations. Creativity is seen as a capacity to generate new and useful ideas and solutions for solving everyday problems and challenges. For business activities, creative activities to change products, processes, technologies, operating methods are increasingly more efficient and contribute to creating the competitive advantage of the business. But the question is how to form creative capacity? How can we create an enabling environment?

All of these problems will be solved in this module. The module begins with an introduction to the relevant concepts of creativity, the role of creative groups in an organization, and how to build a creative organization. Based on this overview, knowledge related to creative management will be introduced: creative work management, building a leadership - creative - organization relationship framework, between the management of changing and developing organization. Finally, the concept of innovation expands from the marketing sphere to the consumer, a political and cultural institutional framework for innovation.