UEH Standard programs in English (20% English)

Brief Course Description

1. Course Title:

Business Model

2. Language of Instruction:

Tiếng Việt

3. Course Code:

MAN502056

4. Credits:

3

5. Course Objectives:

The Business Model subject aims to equip learners with the necessary knowledge and skills to understand and effectively apply business models in practice. After completing the course, learners will master the basic elements that make up a business model and understand the current popular models. At the same time, they will develop the ability to design and implement business model building strategies, from grasping the design process to analyzing actual business models. The course also aims to help learners have the ability to think creatively, be sensitive to market trends and apply business models flexibly to optimize value for businesses.

6. Brief Description of Course Content:

This course is designed to provide students, primarily in the fields of business and economics, with a sound conceptual understanding of the role management science plays in the decision making process. This is an important course in developing decision models and their application to management problems. The  emphasis is on models that are widely used in all industries and functional areas, including operations, supply chain management, finance, accounting, and marketing.