Brief Course Description
1. Course Title:
(EN) Event Sales Management
2. Language of Instruction:
Tiếng Anh
3. Course Code:
TOU515141
4. Credits:
3
5. Course Objectives:
The course "Event Sales Management" provides students with the knowledge and skills necessary to manage and implement event sales activities, especially in the context of hotels and banquet departments. Students will understand the characteristics of different types of events, the role of sales promotion tools and event marketing organization, as well as how to apply them in practice.
The course focuses on analyzing sales methods, requirements for qualities and skills of sales staff, and practical situations in dealing with individual and group customers. Students will learn how to plan marketing, find customers through personal sales channels, and develop communication and negotiation skills to reach successful agreements.
In addition, the course helps students practice self-assessment, work independently and in groups, and adapt flexibly to changes in the working environment. Students will be equipped with a foundation to develop strategic thinking and capacity professional sales in the field of events and hospitality services."
6. Brief Description of Course Content:
The module approaches various types of events, including events organized by the banquet department (specializing in providing event and banquet services) in the hotel and the basic features of different kind of event above. Learn about sales promotion tools, organize event marketing, and their practical applications. Analyzing the methods of organizing the sale of event products and services in the hotel, focusing on job descriptions, essentials of characteristics and skills. Practical situations that a salesperson for an individual customer and group customer transactions directly or through other sales channels must go through in order for students to draw the experiences of selling skills for yourself.