Brief Course Description
1. Course Title:
Special Events Management
2. Language of Instruction:
Tiếng Việt
3. Course Code:
EVE515057
4. Credits:
3
5. Course Objectives:
The course provides students with the knowledge and skills needed to organize and manage special events such as seminars, conferences, exhibitions and displays. Students will understand the importance of systematic research, design, planning, coordination and evaluation of event activities, and master the event management process in the hospitality industry, from resource allocation to optimizing the attendee experience.
Students will learn how to identify markets, predict industry trends, and differentiate between different types of special events. The course emphasizes the role and responsibilities of event managers, leadership skills, and the importance of general service contractors in event organization.
In addition, the course helps students develop skills in assessing market demand, establishing sales and marketing strategies for events, and applying legal knowledge, business ethics and risk management to ensure the success and added value of the event. Students will confidently apply these skills and knowledge in real-life situations, contributing to the effectiveness and quality of special events.
6. Brief Description of Course Content:
The module is designed to introduce students to specific types of special event services such as seminars, conferences, and exhibitions and exhibitions. Students will be well aware of the importance of structured event research, design, planning, coordination, and evaluation of the event management process. As part of this module, we will explore the scope of sales and event management in the hospitality industry. During the learning process, students will be provided with knowledge to understand how to create a value-added experience for event attendees, assisting in ensuring public/attendees as a consequence of the sequence of event management activities.