UEH Standard programs in English (20% English)

Marketing health services

Tiếng Việt

MAN502143

3

-The first content presents the development process of marketing in the field of health care, especially emphasizing the impact of social context issues on health service marketing. - The second content delves into the analysis of the health care service market in terms of aspects such as the nature of the market, the behavior of people who decide to use health services, types of products and services of care and treatment, and factors affecting the decision to use health services. - The third content refers to the tools and techniques used in marketing. - This module begins with an introduction to marketing strategies, traditional and contemporary marketing techniques. The final content focuses on marketing management activities such as managing and evaluating the marketing process, conducting market research, developing marketing plans, and exploiting market databases.

The module provides learners with basic knowledge about relevant issues in the marketing of health services. The knowledge of the module is divided into 4 contents. The first content presents the evolution of marketing in the healthcare field, with special emphasis on the impact of social context on health service marketing. The second content goes into depth into the analysis of the healthcare service market in terms of the nature of the market, the behavior of health service decision-makers, types of care products and services. - treatment, and factors influencing the decision to use medical services. Content third refers to tools and techniques used in marketing. This module begins with an introduction to marketing strategies, traditional and contemporary marketing techniques. The final content focuses on marketing management activities such as management and evaluation of the marketing process, conducting market research, planning marketing, and exploiting market databases.