Brief Course Description
1. Course Title:
E-Commerce
2. Language of Instruction:
Tiếng Việt
3. Course Code:
INF509013
4. Credits:
3
5. Course Objectives:
This course provides an in-depth understanding of the principles and practices of e-commerce, including: technology infrastructure, business models, marketing strategies, and legal issues related to online business. Students will learn how to develop and manage an e-commerce platform, analyze market trends, and implement strategies to increase online sales and customer engagement.
6. Brief Description of Course Content:
The module consists of the following chapters:
- Chapter 1: E-Commerce Overview
- Chapter 2: E-Commerce Business Models and Concepts
- Chapter 3: E-Commerce Infrastructure
- Chapter 4: Building an E-Commerce application
- Chapter 5: Online Security and Payment Systems
- Chapter 6: Marketing Concepts in E-Commerce
- Chapter 7: Marketing Communication inE-Commerce
- Chapter 8: Ethical, Political and Social Issues inE-Commerce