Brief Course Description
1. Course Title:
E-Commerce
2. Language of Instruction:
Tiếng Việt
3. Course Code:
INF509013
4. Credits:
3
5. Course Objectives:
This course provides an in-depth understanding of the principles and practices of e-commerce, including: technology infrastructure, business models, marketing strategies, and legal issues related to online business. Students will learn how to develop and manage an e-commerce platform, analyze market trends, and implement strategies to increase online sales and customer engagement.
6. Brief Description of Course Content:
This module provides students with an overview of advances in the online business industry, e-commerce business models, technology, market characteristics and customer behavior; ways of organizing and operating e-business and evolving business trends in the online field.