Brief Course Description
1. Course Title:
(EN) Distribution Management in Hospitality
2. Language of Instruction:
Tiếng Anh
3. Course Code:
TOU515135
4. Credits:
3
5. Course Objectives:
This module provides students with a comprehensive understanding of the tourism distribution system, customer purchasing behaviors, the operational mechanisms of channel participants, competitive dynamics, sales and promotional strategies, and incentive structures within distribution networks.
6. Brief Description of Course Content:
The unit will provide students with background knowledge and understanding of the structure of distribution system in the tourism industry. Students know how customers buy products and service, roles of all parties in the channel, competitive characteristics, types of sales and shopping incentives.