Brief Course Description
1. Course Title:
Hospitality Consumer Behavior and Insights
2. Language of Instruction:
Tiếng Việt
3. Course Code:
HOT515037
4. Credits:
3
5. Course Objectives:
The module aims to deepen students' understanding of the decision-making process in the hospitality industry, covering areas such as identifying needs through research, evaluating alternatives, making purchase decisions, and post-purchase reviews. Throughout the course, students are introduced to key theories and frameworks, while also being encouraged to apply this knowledge to real-life situations, including drawing on their personal experiences.
6. Brief Description of Course Content:
The module is designed to enhance students' knowledge and understanding of the hospitality industry's decision-making process, from recognizing needs through researching, evaluating alternatives, and making decisions. their purchases and reviews after buying. Module duration provides students with fundamental theories and paradigm frameworks, while students develop the ability to relate these knowledge to real-world examples, including based on experience personal.