Brief Course Description
1. Course Title:
Hospitality Marketing
2. Language of Instruction:
Tiếng Việt
3. Course Code:
TOU515074
4. Credits:
3
5. Course Objectives:
The course offers essential knowledge and skills in specialized marketing, enabling students to understand how to organize operations, manage tasks, allocate resources (including personnel and materials), and apply marketing strategies to their fields. It also covers customer behavior analysis, competitor research, and market analysis to lay the groundwork for comprehensive marketing planning. Additionally, the course provides in-depth knowledge of advertising, promotion, and communication through hands-on activities and exercises.
6. Brief Description of Course Content:
The course provides the necessary knowledge and skills for students in specialized marketing. Thereby, students comprehensively understand how to organize operations, specialized work, allocate resources including people and materials and apply marketing activities to majors. The course also equips the knowledge about the ability to analyze customer behavior, analyze competitors, and research the market to reinforce the first steps in complete marketing planning. Knowledge of advertising, promotion, and communication will be carefully grasped through activities and exercises in the module.