UEH Standard programs in English (20% English)

Brief Course Description

1. Course Title:

Automation in Business

2. Language of Instruction:

Tiếng Việt

3. Course Code:

INT547114

4. Credits:

2

5. Course Objectives:

The primary objective of this course is to equip students with a comprehensive understanding of automation in business, from its historical development to modern technologies like artificial intelligence (AI), machine learning, and robotic process automation (RPA). The course enables students to grasp how automation impacts business models and apply automation tools to enhance processes, improve customer experiences, and optimize supply chains. Additionally, students will develop analytical skills, creative thinking, and adaptability to the future trends of automation in business.

6. Brief Description of Course Content:

The module provides a comprehensive overview of the impact of automation in business fields. The program includes 9 sessions, from a basic introduction to an in-depth analysis of automation technologies such as AI, machine learning, business process management, customer service automation, marketing, sales, and supply chain. The course also addresses relevant ethical and social issues, as well as future trends and practical applications through case studies.