UEH Standard programs in English (20% English)

Brief Course Description

1. Course Title:

(EN) International Marketing

2. Language of Instruction:

Tiếng Anh

3. Course Code:

MAR503075

4. Credits:

3

5. Course Objectives:

The objective of this course is to equip students with knowledge and skills in Marketing in an international and global environment. Students will be prepared with knowledge of the international marketing environment such as economics, politics, culture, society, technology, etc. In addition, students will understand and apply knowledge of STP and Marketing mix (4P) to analyze and develop marketing strategies suitable for the international market.

6. Brief Description of Course Content:

This is an important subject in Marketing and other majors such as International Business, Commerce, Tourism ... in the context of globalization. This course presents concepts and tools for analyzing international marketing strategies and evaluating foreign markets. This course focuses on the marketing research skills to develop, evaluate and execute international marketing plans at the enterprise, national and regional levels based on the 4P of marketing. Through understanding and skillfully combining theory and practice, students gain a solid mindset about international marketing as well as a practical background needed about global markets. This course also creates a learning environment that inspires research, self-exploration, and refinement through group study methods, scenarios, and instructor-led exercises from the discussion at class.