Brief Course Description
1. Course Title:
(EN) Business Strategy and Planning
2. Language of Instruction:
Tiếng Anh
3. Course Code:
ECO501127
4. Credits:
3
5. Course Objectives:
This course provides a comprehensive overview of strategic management within a business context. Students will develop a strong understanding of key concepts, frameworks, and tools used to analyze the competitive landscape, formulate effective strategies, and navigate the challenges of implementation. Key Course Features:
(1) Focus on Practical Application: The course emphasizes the practical application of strategic management principles. Students will analyze real-world business cases, develop strategic plans, and participate in simulations to enhance their decision-making skills.
(2) Integration of Business Functions: Recognizing that students in this Investment Economics program may not have extensive management backgrounds, the course integrates concepts from various business disciplines, including marketing, operations, finance, and human resources. This integrated approach ensures students can apply strategic thinking across different functional areas.
(3) Emphasis on Ethics and Sustainability: The course incorporates contemporary issues such as business ethics, social responsibility, and environmental sustainability into the strategic management process. Students will learn how to make ethical and responsible strategic decisions that consider the broader societal impact.
(4) Global Perspective: In today's globalized business environment, understanding international strategy is crucial. This course dedicates time to exploring the challenges and opportunities of global business expansion, cross-cultural management, and developing strategies for international markets.
6. Brief Description of Course Content:
This course looks at the analytical skills required and the various tools available to design the most appropriate strategy. Students wil be prepared how to structure strategy so that managers can turn the strategy into operational and project plans that can be implemented within the budgetary and resource limitations of the organisation.