Brief Course Description
1. Course Title:
(EN) Cruise Passenger Service
2. Language of Instruction:
Tiếng Anh
3. Course Code:
TOU515149
4. Credits:
3
5. Course Objectives:
This course introduces learners to issues related to cruise ship service management in terms of service providers, cruise service impacts and tourist management
6. Brief Description of Course Content:
This course introduces learners to issues related to cruise ship service management in terms of service providers, cruise service impacts and tourist management. At the same time, knowledge of logistics management and purchasing is also provided to help learners manage services not only from the customer side but also from the suppliers. In addition, marketing communications in the industry and service packages are mentioned to serve as a stepping stone for the development of cruise products and services, build itinerary and trip plans, and design and create short -side activities. Through the mentioned contents, participants have an overview of the standards of the cruise service quality. Finally, this module also identifies predictive methods as well as the challenges facing the cruise ship industry in the future to facilitate discussion so students have the ability to analyze problems and to think logically.