UEH Standard programs in English (20% English)

Brief Course Description

1. Course Title:

(EN) Crowd Management

2. Language of Instruction:

Tiếng Anh

3. Course Code:

TOU515144

4. Credits:

3

5. Course Objectives:

At the end of the course, students will have a clear understanding of crowd psychology and behavior and the rules that form crowd behavior; grasp and apply the principles of crowd management. Students will have the ability to develop plans to organize, gather and manage crowds as well as forecast, prevent and respond well to possible risks. In addition, students will also practice a proactive attitude to respond to situations that arise.

6. Brief Description of Course Content:

The individual psychology and behavior are well known to the public, but the crowd psychology and behavior are quite unfamiliar to many administrators. However, this knowledge is an important part of crowd management in the travel industry, especially when something goes wrong. This module provides the foundations of crowd concepts, crowd forming factors, crowd psychology and behavior, reactions, and management techniques. Crowd management models, crowd risk analysis matrices, and psychological software and tricks will also be introduced to help students be proactive when working with large groups in specific events.