Brief Course Description
1. Course Title:
Special Interest Tourism
2. Language of Instruction:
Tiếng Việt
3. Course Code:
TOU515096
4. Credits:
3
5. Course Objectives:
The "Special Interest Tourism" course provides in-depth knowledge of a rapidly growing tourism market segment. Students will be equipped with a comprehensive understanding of the characteristics, scale and scope of special interest tourism products and services, along with the ability to identify factors that drive customer behavior and needs at each stage of the travel cycle.
The course focuses on developing market analysis and product design skills, enabling students to research, evaluate and capture new business opportunities in the field of special interest tourism. Students will practice designing and introducing unique tourism products, services and experiences that meet the specific needs of customers and market requirements.
In addition, the course also aims to develop the spirit of self-study and self-research, helping students to constantly innovate and be creative in developing special interest tourism products, meeting the increasing demand diversity of the market."
6. Brief Description of Course Content:
This unit is designed to enhance students’ knowledge and understanding of the global special interest tourism market. Students will investigate the scale and scope of existing special interest tourism products and services, and will carry out research to explore emerging and developing niche and special interest opportunities.