Brief Course Description
1. Course Title:
Dynamic Product and Packaging
2. Language of Instruction:
Tiếng Việt
3. Course Code:
TOU515100
4. Credits:
3
5. Course Objectives:
The course provides students with fundamental knowledge of designing, managing and distributing tourism packages. Students will learn how to evaluate the characteristics and functions of tour packages, master the product development process and the ability to quickly adapt to changing market needs.
The course emphasizes the development of practical skills and creative thinking in designing, innovating and promoting tourism products. Students are trained in the ability to apply digital technology and critical analysis to create tour packages that meet the diverse needs of customers.
In addition, the course also aims to develop self-study capacity and clear career orientation, helping students build a solid foundation for professional development in the field of tourism and travel"
6. Brief Description of Course Content:
The aim of this unit is to provide students with a background knowledge and understanding of the design, management and distribution of dynamic products and packages. The unit will enable students to develop their understanding of how tour operators use the principles of dynamic packaging to improve the products and services they offer, whilst being able to react quickly to changing market demands.