Brief Course Description
1. Course Title:
Cruise Sales Management
2. Language of Instruction:
Tiếng Việt
3. Course Code:
TOU515028
4. Credits:
3
5. Course Objectives:
This course introduces the types of events, especially those organized by the banquet department in hotels, and their basic characteristics. Students will learn about sales promotion tools, event marketing and practical application, analyze the process of selling event products and services, as well as the necessary skills of sales staff in situations of dealing with individual and group customers.
6. Brief Description of Course Content:
The module approaches various types of events, including events organized by the banquet department (specializing in providing event and banquet services) in the hotel and the basic features of different kind of event above. Learn about sales promotion tools, organize event marketing, and their practical applications. Analyzing the methods of organizing the sale of event products and services in the hotel, focusing on job descriptions, essentials of characteristics and skills. Practical situations that a salesperson for an individual customer and group customer transactions directly or through other sales channels must go through in order for students to draw the experiences of selling skills for yourself.