Brief Course Description
1. Course Title:
Club Management
2. Language of Instruction:
Tiếng Việt
3. Course Code:
TOU515042
4. Credits:
3
5. Course Objectives:
The unit introduces students to background of club management and operation. The main content includes club introduction, basic type of club and career development, human resources management, finance and information system, service quality management, Marketing and business plan for specific clubs (entertainment, heath and fitness, and golf).
6. Brief Description of Course Content:
The course will present basic knowledge of Club administration and operation. The summary of this course includes basic items: introduction to modern Clubs, basic types of Clubs. and career development within the club; Learn about models, processes and methods of strategic planning and club business plans; Club human resource management; Financial management - club information system; Club service quality management; Marketing management and specific marketing programs for the club, management and attraction of club members; Learn how to manage and operate club facilities and services such as F&B and entertainment activities; Management and operation of health and sports clubs (Spa, Fitness, Tennis and water sports activities...); Golf course management and operation.