Brief Course Description
1. Course Title:
Destination Management
2. Language of Instruction:
Tiếng Việt
3. Course Code:
TOU515092
4. Credits:
3
5. Course Objectives:
The course "Destination Management" provides a comprehensive overview of the core concepts and principles of tourism destination management. Students will be equipped with in-depth knowledge of the characteristics of different types of destinations, the role of public-private organizations in planning destination development and marketing strategies, as well as key factors affecting the competitiveness of tourist destinations.
The course focuses on developing professional analysis and evaluation skills, helping students to identify core resources of destinations, effectively manage the stages in the destination life cycle, and develop appropriate positioning strategies. In particular, students will be trained in the ability to analyze the relationship between local communities and stakeholders in the process of sustainable destination development.
In addition, the course also focuses on developing self-assessment capacity and clear career orientation, helping students build a solid foundation for professional development in the field of tourism destination management"
6. Brief Description of Course Content:
This course provides students with a comprehensive review of the main issues and concepts related to destination management. At the same time, students are provided with knowledge of the various organizations involved in providing direction and support for the continued sustainable development and growth of tourism destinations. Learners will evaluate the role of public and private sector organizations in developing and marketing destination marketing and management strategies.