Brief Course Description
1. Course Title:
Distribution Management in Tourism
2. Language of Instruction:
Tiếng Việt
3. Course Code:
TOU515090
4. Credits:
3
5. Course Objectives:
The course provides students with knowledge about distribution channels in the tourism industry, how to manage and optimize them. Students will learn how to build effective distribution strategies, improving the efficiency of tourism businesses.
6. Brief Description of Course Content:
The unit will provide students with background knowledge and understanding of the structure of distribution system in the tourism industry. Students know how customers buy products and service, roles of all parties in the channel, competitive characteristics, types of sales and shopping incentives.