Brief Course Description
1. Course Title:
Cruise Operation Management
2. Language of Instruction:
Tiếng Việt
3. Course Code:
TOU515032
4. Credits:
3
5. Course Objectives:
The course provides students with knowledge about managing and developing cruise tourism services, building marketing strategies, optimizing customer experience and improving service quality. The course also helps students understand business models and factors affecting the industry.
6. Brief Description of Course Content:
The course provides learners with an understanding of management activities, business organization of a cruise company; help learners grasp business trends, opportunities as well as challenges in the current environment for this field. Students will research on cruise management, marketing and sales strategies for various cruise lines. With that knowledge, learners are able to perform tasks such as business planning, product design, building and managing a system of distribution channels, establishing relationships with suppliers or improving the quality of customer service of a cruise company.