UEH Standard programs in English (20% English)

Brief Course Description

1. Course Title:

Culture and Heritage

2. Language of Instruction:

Tiếng Việt

3. Course Code:

TOU515103

4. Credits:

3

5. Course Objectives:

The objectives of the "Culture and Heritage" course are as follows: a. To provide students with foundational knowledge of culture, cultural heritage, and their significance in sustainable tourism development. b. To raise awareness of the importance of preserving cultural heritage amidst globalization and tourism growth. c. To foster cultural understanding, enabling students to analyze the cultural traits of various ethnic groups in Vietnam and globally, including art, customs, and cuisine. d. To develop analytical skills for evaluating issues related to culture and heritage in the tourism industry. e. To enhance communication skills, particularly foreign language proficiency, enabling effective interaction with international tourists on cultural matters. f. To cultivate event organization skills, preparing students to design and manage cultural events and festivals that promote local heritage.

6. Brief Description of Course Content:

This unit looks at innovative cultural and heritage management and its role within the cultural tourism industry. The unit offer students an opportunity to develop their own entrepreneurial and creative skills when planning for the management of a cultural and heritage tourism development.