Brief Course Description
1. Course Title:
(EN) Strategic Marketing for Manager
2. Language of Instruction:
Tiếng Anh
3. Course Code:
MAN502150
4. Credits:
3
5. Course Objectives:
Equip learners with knowledge of the essential components and elements of a marketing strategy.
• Learners can describe, analyze and apply marketing strategy components in relation to customer reactions and customer loyalty. word of mouth from customers.
• Learners can develop positioning strategies, including: Product Positioning, Price Positioning, Distribution and Communication, Positioning Through the Lens of Customer Reviews.
• Learners can apply their knowledge to build a complete marketing strategy for their business.
• Learners will design and build a realistic marketing plan on their own, suitable for a specific business.
6. Brief Description of Course Content:
The marketing strategy for the manager course provides learners with an analytical framework of marketing strategies, including the essential elements and components. Students will describe, analyze, and apply these elements concerning other strategic factors such as customer response, loyalty, or word of mouth. Students will apply their knowledge to build key positioning strategies related to positioning through products; pricing, distribution, communication, positioned through the lens of customer reviews. Finally, learners will develop a marketing strategy and a marketing plan for a particular business by themselves.