Brief Course Description
1. Course Title:
Creativity and Innovation Management
2. Language of Instruction:
Tiếng Việt
3. Course Code:
MAN502182
4. Credits:
2
5. Course Objectives:
This course introduces the foundations of managing creativity and innovation. It is designed to introduce students to the concepts, opportunities and challenges, and roles of managing creativity and innovation in organizations. Readings and discussions will focus on concepts and frameworks for analyzing how companies create, commercialize, and capture value from innovative products and services. In addition, this course will provide students with techniques and tools for shaping and supporting creativity and innovation activities in organizations. Students will identify the conditions necessary for creativity and innovation, as well as the types of innovation in organizations.
6. Brief Description of Course Content:
Innovation is always a necessity not only for individuals but also for organizations. Creativity is seen as a capacity to generate new and useful ideas and solutions for solving everyday problems and challenges. For business activities, creative activities to change products, processes, technologies, operating methods are increasingly more efficient and contribute to creating the competitive advantage of the business. But the question is how to form creative capacity? How can we create an enabling environment?
All of these problems will be solved in this module. The module begins with an introduction to the relevant concepts of creativity, the role of creative groups in an organization, and how to build a creative organization. Based on this overview, knowledge related to creative management will be introduced: creative work management, building a leadership - creative - organization relationship framework, between the management of changing and developing organization. Finally, the concept of innovation expands from the marketing sphere to the consumer a political and cultural institutional framework for innovation