UEH Standard programs in English (20% English)

Brief Course Description

1. Course Title:

Blockchain for Business

2. Language of Instruction:

Tiếng Việt

3. Course Code:

INF509105

4. Credits:

3

5. Course Objectives:

With the rapid development and changes in technology, as well as new demands from the evolving trends of the economy, learners are required to have appropriate adaptations to the new situation. Therefore, this module provides an overview of one of the new technologies, Blockchain, and how it impacts business operations. After completing the course, students will grasp the role and impact of blockchain on business operations.

6. Brief Description of Course Content:

The Blockchain and Digital Marketing App is designed to examine the role of blockchain in revolutionizing digital marketing. This course focuses on the core concepts of digital marketing and Blockchain technology. Blockchain can help marketers overcome the challenges of digital in current conditions. The course also provides expertise on eliminating online advertising fraud and intermediaries to build trust and transparency in data and information. Blockchain applications allow customers to have complete control over their information, which in turn can help businesses with blockchain applications help improve customer trust and use. Blockchain becomes a business USP.