Brief Course Description
1. Course Title:
Digital Content Creation
2. Language of Instruction:
Tiếng Anh
3. Course Code:
BUS503270
4. Credits:
3
5. Course Objectives:
The course provides principle knowledge about content marketing, and suggests necessary skills to implement an effective content marketing plan on digital platforms. The course also introduces a useful process of creating content aimed at target audiences, contributing to attracting and retaining loyal customers.
6. Brief Description of Course Content:
Digital content creation is a strategic approach that focuses on creating effective content to build and develop organizations’ brands. The course offers the basic foundation and skills to generate useful content aimed at target audiences, thereby attracting and retaining brand-loyal customers and boosting organizations’ profits. The course additionally introduces a content creation process for students to develop a successful digital content marketing plan.