Brief Course Description
1. Course Title:
Big Data in Marketing
2. Language of Instruction:
Tiếng Anh
3. Course Code:
INF509170
4. Credits:
3
5. Course Objectives:
This course first introduces the general applications, market trends, and things to learn. Then, the course introduces the basic platforms, such as Hadoop, Spark, MapReduce, and other tools. Besides, the course will introduce some data storage methods and how to upload, distribute, and process Big Data. Besides, the course will continue to introduce different ways to handle machine learning analysis algorithms. Then, students will have basic knowledge of Big Data Analysis to implement a project. Overall, this course is designed for students who have basic knowledge of data analysis and want to acquire these advanced skills and knowledge..
6. Brief Description of Course Content:
- The course includes the following chapters:
- • Chapter 1: Overview of BigData
- • Chapter 2: Hadoop: Distributed Architecture, HDFS, and MapReduce
- • Chapter 3: Hadoop Ecosystem
- • Chapter 4: Spark
- • Chapter 5: Streaming
- • Chapter 6: Spark Machine Learning
- • Chapter 7: Bigdata Applications in Marketing