Brief Course Description
1. Course Title:
Marketing Analytics Capstone
2. Language of Instruction:
Tiếng Anh
3. Course Code:
BUS503352
4. Credits:
3
5. Course Objectives:
The Capstone aims to apply data analytics knowledge to solve real-world business problems. Students will analyze data and make strategic recommendations to support decision making. The project helps bridge theory and practice, develop skills, and present results professionally.
6. Brief Description of Course Content:
The Capstone course focuses on applying data science skills through a self-directed project. Students are responsible for project management, ideation, problem solving, and timely completion with guidance from the instructor. The course includes workshops that emphasize hands-on project management, the use of analytical tools, and effective communication of results.