Brief Course Description
1. Course Title:
Display and Video Advertising
2. Language of Instruction:
Tiếng Anh
3. Course Code:
BUS503596
4. Credits:
3
5. Course Objectives:
With the rapid development and change of technology as well as new requirements from the development trends of the economy, learners are required to adapt appropriately to the new situation. Therefore, this course provides an overview of advertising content presentation and creation and how it affects business operations. After completing the course, students will understand the role and influence of advertising content presentation and creation on business operations.
6. Brief Description of Course Content:
Present and create advertising content is a vital component of any successful marketing campaign. This course is for students who want to understand and implement a video strategy that delivers maximum ROI. Additionally, this course aims to enhance your understanding of marketing videos and how to use them strategically to increase conversion rates, brand awareness, and lead generation.
Students will explore a range of digital marketing tools and tactics including: marketing, display advertising, digital video, search engines, social media, mobile, gaming, etc. A practical approach is adopted in this course. In addition to being familiar with the
fundamentals of digital marketing, students will begin to develop the skills to solve real-world business problems and exploit digital business opportunities.