Brief Course Description
1. Course Title:
Customer Experience Design
2. Language of Instruction:
Tiếng Việt
3. Course Code:
BUS503292
4. Credits:
3
5. Course Objectives:
Equip students with the ability to design customer attraction processes from the physical, real-world environment to the virtual, digital space.
6. Brief Description of Course Content:
Business today businesses grow by creating customer experience (CX), businesses must create memorable 'value' in the minds of customers across all industries, so the design course Customer experience helps students have the ability to deeply see customers, design customer attraction processes from the actual physical space to the virtual/digital space. As a result, efforts are made to create customer preference preferences, develop repeat purchases, and drive customer loyalty. The course is organized into three parts; The first is to provide foundational knowledge from CX strategy, customer insights, design, value transfer, measurement and management. The second part is a practical project of designing customer experiences from specific products, and finally, the ability to research / self-study to adapt the application of knowledge in business practice.