Brief Course Description
1. Course Title:
Social Media and Mobile Marketing
2. Language of Instruction:
Tiếng Việt
3. Course Code:
MAR503257
4. Credits:
3
5. Course Objectives:
Students are required to complete the following courses before taking this course: Principles of Marketing, Consumer Behavior in the Digital Age.
6. Brief Description of Course Content:
Social media is a group of interactive tools that connect Internet users based on common interests by creating and sharing user-driven content to create value. Social media management is the art and science of how organizations should apply social media strategies across different areas of the company (or departments) by implementing social actions and business actions in sequence to help create business value and fulfill the organization's mission. Mobile marketing is a multi-channel digital marketing strategy that aims to reach target audiences through smartphones, tablets and other mobile devices, through websites, email, SMS and MMS, social media and applications. This course will provide students with the knowledge to understand Social Media and Mobile Marketing in Marketing activities effectively.