Brief Course Description
1. Course Title:
Brand Identity System
2. Language of Instruction:
Tiếng Anh
3. Course Code:
MAR503314
4. Credits:
3
5. Course Objectives:
The Brand Identity System course offers comprehensive insights into branding and brand identity within corporate environments. Furthermore, it delves into the brand development process, emphasizing the creation of brand identity systems and strategic touchpoints between brands and their target audience. Employing a student-centric methodology and experiential learning through real-world projects, this course necessitates active participation in collaborative group work and the completion of practical exercises as directed by the course instructor.
6. Brief Description of Course Content:
Brand Identity System covers the theory and practice of creating brand identity design products. A brand is expressed in a system of tangible items that fuel the recognition of that brand. These items will typically have a strong identity that separates them or makes them stand out from the crowd. The emphasis in this course is for students to learn brand strategy and what it takes to be very different. By practice learn how to create and design projects such as logos, print ads, stationery, business cards, that support and enhance the brand with the aid of various graphic applications.