Brief Course Description
1. Course Title:
Service innovation
2. Language of Instruction:
Tiếng Việt
3. Course Code:
TEC550010
4. Credits:
3
5. Course Objectives:
The objectives of this course are of the followings:
- To provide an overview of Service Innovation along with tools, applicable research content and self-study and career development capabilities for students in the service industry;
- To encourage students to start a business in the service sector in accordance with the context of Vietnam;
- To help students develop teamwork skills, critical thinking skills, presentation skills, effective communication skills, giving and receiving feedback, respecting the ideas and opinions of others … via project-based learning method.
6. Brief Description of Course Content:
Innovation in the service industry is a business change towards creating value for customers. Especially helping service industry managers design excellent customer experiences through service, brand people and positive perceived connections from customers. The course provides innovative tools for application in the service industry from accommodation, banking, aviation, transportation, personal care, health services, education and industrial services. other. In this course, identifying forms of innovation, practicing innovation research in different service areas, the role of technology application in the service industry, innovation culture in the service industry. service innovation and service innovation leadership issues. The course is designed in 3 main parts, including the framework of instrumental knowledge, applied research content and the ability to self-study as well as develop a career for students in the service industry. The course also aims to encourage students to start a business in the service sector in the Vietnamese context.