This course introduces basic knowledge of Big Data, Machine Learning, and Artificial Intelligence (AI) and how they influence business strategy. The program will cover principles related to the benefits of big data and the role of data in business decision-making in the Industry 4.0 era, as well as knowledge of AI (including the role of Machine Learning) in business applications. It will explore applications in key industries, the competitive advantages of AI in strategy, and the risks and ethics of using AI for business strategy.