UEH Standard programs in English (20% English)

Brief Course Description

1. Course Title:

A.I. for Business/Machine Learning

2. Language of Instruction:

Tiếng Anh

3. Course Code:

TEC550065

4. Credits:

3

5. Course Objectives:

The objective of this course is to help students understand the role of data in strategic business decision making in the era of Industry 4.0, approach and apply the basic principles of AI and Machine Learning to different business areas. In addition, students are also able to analyze AI systems to support innovation and strategic restructuring, understand the importance and competitive advantages of AI in developing effective business strategies. Students are also equipped with skills in connecting and exploiting AI technology solutions to promote creativity and business efficiency, assess risks and ethical issues when using AI in business. Ensure that technology solutions are applied appropriately and sustainably.

6. Brief Description of Course Content:

This course helps students learn the basics of big data, machine learning, and Artificial Intelligence (AI) that will influence business strategy. The program will review the knowledge principles related to the benefits of big data and the role of data in business decisions in the industry 4.0 era and knowledge of AI (including the role of Machine Learning) in business applications, applications in several key industries, competitive advantages of AI in strategy, and risks and ethics in using AI for business strategy.