UEH Standard programs in English (20% English)

Brief Course Description

1. Course Title:

A.I. for Business/Machine Learning

2. Language of Instruction:

Tiếng Anh

3. Course Code:

TEC550065

4. Credits:

3

5. Course Objectives:

This course helps students clearly understand the role of data in strategic business decision-making in the Industry 4.0 era, and to approach and apply fundamental principles of AI and Machine Learning in various business domains. In addition, students will be able to analyze AI systems to support innovation and strategic restructuring, understanding the importance and competitive advantages of AI in developing effective business strategies. Students are also equipped with skills to connect and exploit AI technological solutions to foster creativity and business efficiency, and to evaluate the risks and ethical issues of using AI in business. This ensures that applied technological solutions are appropriate and sustainable.

6. Brief Description of Course Content:

This course introduces basic knowledge of Big Data, Machine Learning, and Artificial Intelligence (AI) and how they influence business strategy. The program will cover principles related to the benefits of big data and the role of data in business decision-making in the Industry 4.0 era, as well as knowledge of AI (including the role of Machine Learning) in business applications. It will explore applications in key industries, the competitive advantages of AI in strategy, and the risks and ethics of using AI for business strategy.