Brief Course Description
1. Course Title:
Marketing Innovation
2. Language of Instruction:
Tiếng Việt
3. Course Code:
TEC550001
4. Credits:
3
5. Course Objectives:
"The objectives of this course are of the followings:
- To provide an overview of Innovation in Marketing along with tools, applicable research content and the ability to self-study as well as self-develop careers for students in marketing activities;
- To encourage students to start a business in the field of marketing suitable for the context of Vietnam;
- To help students develop teamwork skills, critical thinking skills, presentation skills, effective communication skills, giving and receiving feedback, respecting the ideas and opinions of others … via project-based learning method."
6. Brief Description of Course Content:
Marketing Innovation is a design course aimed at successfully bringing products and services to market in conditions of continuous innovation. Marketing execution environment always has challenges from competition and changes of customers/consumers, so applying innovation must aim to solve competitive problems in marketing from identifying market opportunities. marketing, product/service design, effective marketing channels or service solutions as well as branding. The course is designed in 3 parts; The first part introduces the creative nature of marketing, innovation strategy, and innovative applications in customer experience, product, distribution/sales, and branding. Part two guides the case study of marketing must apply innovation to help increase the ability to identify and solve problems. Finally, practice the skill of applying knowledge by a project to a specific product/brand.