This core course in the agribusiness program provides students with a fundamental understanding of key concepts and principles essential for successfully managing an agribusiness. While applicable to farm management or the production segment of the agribusiness chain, the course specifically focuses on the agri-food and input sectors within the food production and marketing system.
Topics covered include the fundamental roles and tasks of agribusiness managers, detailed analysis of agribusiness organization, planning, and operational control. The course also examines agribusiness functions such as marketing management, financial management, supply chain management, human resource management, and technology management in the digital era. Additionally, it covers risk management, food traceability, and the role of digitalization, along with an analysis of agricultural markets.
Furthermore, the course explores the challenges and prospects of the agribusiness industry in the future, new trends in agri-food production, and various evolving aspects of agribusiness globally and in Vietnam.