Brief Course Description
1. Course Title:
Applied Research in Agricultural Markets
2. Language of Instruction:
Tiếng Anh
3. Course Code:
M10430
4. Credits:
3
5. Course Objectives:
6. Brief Description of Course Content:
This course introduces students to the field of market research, emphasizing the importance for organizations to understand their current and potential customers and their values. Market research helps organizations gain insights into customer decision-making factors, particularly in the agri-food products sector. Throughout the course, students will critically explore principles, concepts, and models of marketing research from a practical perspective.
Effective market research involves identifying the problem, developing a research approach and design, collecting data, analyzing and interpreting the data, and presenting information. By discussing and analyzing actual case studies, students will acquire the knowledge to evaluate and design effective market research strategies in the agribusiness industry. This course serves as a well-prepared step for those planning to pursue research-oriented internships in the upcoming semester.