UEH Standard Programs

Brief Course Description

1. Course Title:

Bancassurance

2. Language of Instruction:

Tiếng Việt

3. Course Code:

BAN506089

4. Credits:

3

5. Course Objectives:

Trang bị cho sinh viên kiến thức về các sản phẩm bảo hiểm, từ đó, giúp sinh viên có thể tư vấn và cung ứng các sản phẩm bảo hiểm qua kênh ngân hàng./ Equip students with knowledge about insurance products, thereby helping students to be able to advise and provide insurance products through banking channels.

6. Brief Description of Course Content:

This subject is designed to provide students knowledge and skills of supplying insurance products through the banking system. Core topics that will be discussed include: the main elements of the banking services and insurance industry; describing the main features of insurance products, savings and investment products, retirement planning products; banks’ strategies to enter in insurance industry; and what constitutes good and ethical client practice. At the end of this course, students will be able to apply features of different types of product to the client’s needs and understand the role of the bancassurance in recommending suitable products by which the client can achieve his or her financial objectives.