Brief Course Description
1. Course Title:
Language and Media
2. Language of Instruction:
English
3. Course Code:
FOR513223
4. Credits:
3
5. Course Objectives:
This course introduces core theories and methods in language-and-media studies (critical discourse analysis, news discourse structure, multimodal analysis) with a business communication focus. Students learn to diagnose brand voice and register, craft audience-appropriate arguments in PR/corporate communication, analyze social-media discourse, and manage crisis messaging. Emphasis is placed on critical literacy, evidence-based analysis, ethical and legal compliance, and the alignment of communicative choices with strategic business goals and SDGs.
6. Brief Description of Course Content:
This course offers an interdisciplinary foundation on how language operates within media and corporate communication, with a particular emphasis on business contexts and brand management. Students are introduced to contemporary frameworks in discourse and multimodal analysis to critically read, write, and design messages across press writing, public relations, digital marketing, and social media platforms. The course foregrounds the diagnosis of brand voice and register, audience-appropriate argumentative structures, and the evaluation of cultural appropriateness in organizational communication. Through guided practice, students learn to compile and code authentic datasets, interrogate framing, ideology, and linguistic–visual strategies, and craft multimodal message kits that align with business objectives, legal–ethical requirements, and Sustainable Development Goals (SDGs). By the end of the course, students will be able to articulate and compare key theoretical approaches; conduct an evidence-based, small-scale discourse analysis; and produce microcopy and messages for common corporate scenarios—press releases, social media campaigns, and crisis communication—while iteratively improving their work through structured peer feedback.