Multivariate data analysis course provides a systematic approach to multivariate analysis of primary data, widely used in business analytics as well as academic research. This course equips students how to build & test measurement scales used in research; how to use factor analysis tools to measure and summarize information on latent variables; cluster analysis to group objects, discriminant analysis to identify important characteristics that distinguish objects; correspondent analysis and multidimensional scaling in perceptual mapping of objects of interest; the last is the two-factor variance analysis tool and Logistic regression.