Brief Course Description
1. Course Title:
Brand Managemnet
2. Language of Instruction:
Tiếng Việt
3. Course Code:
M00651
4. Credits:
3
5. Course Objectives:
Học phần Quản trị thương hiệu cung cấp cho sinh viên nền kiến thức để xây dựng và phát triển thương hiệu của doanh nghiệp/ tổ chức, giúp doanh nghiệp/ tổ chức tạo dựng lợi thế cạnh tranh bền vững./
The customer relationship management course aims to provide students with the fundamental knowledge for developing and managing brands, thereby creating sustainable competitive advantages.
6. Brief Description of Course Content:
The Brand Management module helps students raise awareness of the necessity of brand management in businesses' activities. The course also provides learners with the fundamental knowledge for developing and managing brands, thereby creating sustainable competitive advantages. Moreover, the module will train learners to have necessary skills in building and promoting brands in the context of globalization.