Brief Course Description
1. Course Title:
Services Management
2. Language of Instruction:
Tiếng Anh
3. Course Code:
SM123
4. Credits:
3
5. Course Objectives:
To study this subject well, students need to have a foundation of theoretical knowledge in the field, especially in subjects as management and principles of marketing.
6. Brief Description of Course Content:
The course will focus on the main contents of the principles of service business management, analysis of the 5 gaps model of service quality, management of service design and development, and organization and implementation of service activities to achieve the best business efficiency. Thus, this course will help students majoring in commerce have basic knowledge and skills in service business management in general.