UEH Standard Programs

Brief Course Description

1. Course Title:

Commerce in Digital Era

2. Language of Instruction:

Tiếng Việt

3. Course Code:

M00782

4. Credits:

3

5. Course Objectives:

Giới thiệu kiến thức cơ bản về thương mại điện tử; Nắm vững thị trường điện tử, các mô hình kinh doanh cho thương mại điện tử; Hiểu cách thức giao dịch, mua bán hàng hóa dịch vụ trên mạng; Nắm bắt các phương thức tiếp thị và thanh toán trực tuyến./Introduce the basics of e-commerce; Master the electronic market and business models for e-commerce; Understand how to trade, exchange and buy and sell goods and services online; Grasp the methods of marketing and online payment.

6. Brief Description of Course Content:

The Commerce in the Digital Era course introduces knowledge about digital commerce activities, including main contents such as how to develop digital commerce systems and digital commerce business models between countries around the world. This course provides fundamental foundation of ecommerce, online purchase and sales transaction principles; risks and how to control risk while buying and selling online, Electronic payment systems and Electronic Data Interchange (EDI)