Brief Course Description
1. Course Title:
Bank Marketing
2. Language of Instruction:
Tiếng Việt
3. Course Code:
BAN506018
4. Credits:
3
5. Course Objectives:
The course introduces knowledge and technical practice skills in bank marketing row to meet the needs of those working in practice as well as in the study and research of student majoring in finance and banking.
6. Brief Description of Course Content:
The main teaching contents include consumer behavior and financial services market segmentation, marketing mix policies and customer relationship management. From there, students will understand the general knowledge and practice skills in financial services marketing.