UEH Standard Programs

The strategy management course is designed to provide students with the knowledge of planning, organizing implementation, and controlling strategy within the organization. The content of the module is designed to provide learners with knowledge including the concept of business strategy/strategy; position, role, and classification of strategy; ways to make a difference to the strategy; the organization's operating environment; how to set up the organization's mission, vision, and goals; techniques for formulating and choosing strategies; implementing strategy in practice; exercise strategic control. The strategic management module will make it easier for learners to continue learning other subjects in management majors such as organization, human resource management, production management, marketing management, etc.