Brief Course Description
1. Course Title:
Strategic Management in Digital Environment
2. Language of Instruction:
Tiếng Việt
3. Course Code:
MAN502180
4. Credits:
3
5. Course Objectives:
The objective of the course is to help students understand the concepts and elements of strategy in the digital environment of enterprises. Students will be able to analyze the impact of the digital environment on the strategy and operations of enterprises, assess digital business capabilities, and identify current strategic trends. The course also provides knowledge about opportunities, cross-cutting values, and sustainable competitive advantages in the digital environment, and helps students apply methods to build, implement, and monitor digital strategies. Creative thinking, problem analysis, and teamwork skills will be developed through practical exercises.
6. Brief Description of Course Content:
The strategy management course is designed to provide students with the knowledge of planning, organizing implementation, and controlling strategy within the organization. The content of the module is designed to provide learners with knowledge including the concept of business strategy/strategy; position, role, and classification of strategy; ways to make a difference to the strategy; the organization's operating environment; how to set up the organization's mission, vision, and goals; techniques for formulating and choosing strategies; implementing strategy in practice; exercise strategic control. The strategic management module will make it easier for learners to continue learning other subjects in management majors such as organization, human resource management, production management, marketing management, etc.