The course provides students knowledge and a profound understanding of the influence of personal values and how they shape daily intercommunication, professional communication, and branding. In addition, students will have the ability to collect pieces of information from relevant sources, analyze them critically and appropriately associate them, to create unique content and have confidence to interact with diverse people and audiences, by analyzing and respecting cultural background and diversity. This course is related to the following courses: Integrated Communication, Content & Storytelling, Project 4: Digital Communication: Strategy and Campaign, Mass Communication