UEH Standard Programs

Brief Course Description

1. Course Title:

Organizational behavior: Art & Culture

2. Language of Instruction:

Tiếng Anh

3. Course Code:

OAC0321

4. Credits:

3

5. Course Objectives:

"This course introduces concise knowledge about major art movements and their related cultures across the ages (time dimension) and regions around the world (geographical dimension), and studies when, where and what art movement existed in its associated culture, and how such art has impacted society and world history. It covers not only that from the West (which is typical in many art history classes), but also goes beyond the West to explore arts and their associated cultures in other regions such as Asia (including Vietnam) and Indigenous Americas. As a short course and thus, unable to cover everything, this course will focus more on recent ages such as from the Renaissance and especially from the 19th century to date. Especially given the viewpoint of the focus of CTD on digital technology, latest art movements such as digital art and its associated digital culture will be explored. Students will embark on methods of discussion, analytical paradigms, guided discovery, and independent learning. These strategies and techniques enable students to develop critical thinking and visual literacy skills with which they can deeply extract meaning from any artwork they encounter throughout their lives."

6. Brief Description of Course Content:

This course will provide students with a fundamental understanding of the characteristics and behavior of groups and organizations. Students will be acquainted with contemporary perspectives on how organizations act and how organizations impact the actions of organizational members and vice versa. The course will offer specific emphasis on organizational issues in the context of arts and culture. It will examine group dynamics and processes, culture, leadership, power, and organizational structure, as well as how the organizational context and environment influences on the organization. Throughout the course students will explore relations between individuals (employees, managers, leaders), formal and informal groups, organizations, industries and the wider organizational context. A range of teaching methods and course materials will help us introduce important approaches, concepts, and frameworks, and apply those to different types of organizations operating in diverse sectors and geographies. The course will also highlight particularities of organizational behavior in the specific case of arts and culture, through a range of examples from around the world. 
The course will allow students (1) to develop an ability to analyze, comprehend, and explain important aspects and determinants of behavior in organizations in consideration of culture difference, and 2) to apply theories and approaches from the course in a practical way to competently and strategically address problems, envision and achieve organizational change, and learn what it takes to be more effective and engaging leaders and managers, especially in the context of arts and culture.