Brief Course Description
1. Course Title:
Emerging media and communication
2. Language of Instruction:
Tiếng Anh
3. Course Code:
EMC2712
4. Credits:
3
5. Course Objectives:
"Mục tiêu của môn học ""Xu hướng truyền thông mới nổi"" là trang bị cho sinh viên kiến thức cần thiết về môi trường truyền thông trong thế kỷ 21. Sau môn học, sinh viên sẽ nắm vững các khái niệm cơ bản về các loại hình truyền thông và hiểu cách áp dụng chúng hiệu quả tùy theo mục đích và quy mô của từng dự án./ The objective of the course ""Emerging media and communication"" is to equip students with the necessary knowledge about the media environment in the 21st century. After the course, students will master the basic concepts of media types and understand how to apply them effectively depending on the purpose and scale of each project."
6. Brief Description of Course Content:
This module is related to the field of communication, providing students with knowledge related to understanding psychology as well as the receiving behavior of media groups in society. Because this subject's audience is relatively large, the knowledge and skills are equipped to coordinate communication channels on content implementation and unify the message and transform the appropriate content presentation for each channel. The scope of communication in this course is mass, so issues related to social responsibility will be discussed very carefully to help students understand the importance of communication activities carried out in the project. This module is related to: Integrated Communication, Content & Storytelling, Project 4: Digital Communication: Strategy and Campaign, Interpersonal Communication